Work Samples

CONCEPT DEVELOPMENT

Tells a hollistic brand story through seasonal mood, surface and key silhouettes

Fall 2024 Concept Book Preview

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Sample page

VS Pink Spring 2018 Concept Preview

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Fall 2024 Concept Book Preview

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ART DIRECTION + STYLING

Echoes brand voice through photography and digital campaigns

Fall 2023 Lookbook Preview

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2023 Fashion Direction

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RUNWAY REPORTS

Forecasts up-and-coming trends for future development and confirmation for current assortment

TREND ANALYSIS + FASHION DIRECTION

Thoughtful patterning to create thematics/mood boards for companies to remain relevant and competitive

Spring 2024 Footwear Analysis Preview

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Aritzia Fall 2021 Trend Project

Spring 2024 Footwear Analysis Preview

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RETAIL PATTERNING

Deep dive of current retail landscape for brand awareness

Tops Deep Dive 2024

Competitor Patterning

"Shopped" digitally during the pandemic when there was no travel and we were in lockdown

Tops Deep Dive 2024

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CREATIVE CONCEPT

Promotes your brand’s ethos through photography, model casting and art direction

FASHION NEWSLETTERS

Keeps you up to date on the latest and greatest in fashion news