CREATIVE DIRECTION•TREND FORECASTING•CONCEPT DESIGN
ART DIRECTION•RETAIL ANALYSIS
ABOUT
As a Design Director, Rose has led the creative, concept and trend direction for women's apparel and accessories collections. She has over 15 years of retail and fashion experience, with a certificate in Sustainable Design Entrepreneurship from the Fashion Institute of Technology. She is a visionary thinker with a passion for fine art and all things creative.
As a concept design consultant, she also helps brands identify and forecast key trends through runway, retail, and social media analysis, while maintaining a brand-appropriate filter. She delivers concepts, reports, and assets based on client needs, and mines for white space opportunities according to business goals. She possesses a strong eye for graphics, print design and layouts. She offers an alternative point of view and big picture insights for creative and strategic differentiation.
WORK EXPERIENCE
2021-2024
NY & Company
Develop and execute monthly concepts and identify mass market trends for online only retailer through product and digital assets. Expansion of brand offerings and redefining its brand presence to compete with 'best at' competitors.
Re-imagining the brand outlook through art direction and product styling.
2010-2020
Victoria's Secret PINK
Created seasonal concept development through global retail patterning, runway trend forecasting, and customer insights. Optimizing trend and retail analysis to mine for opportunities to increase market share. Produced photo shoots for style outs and creative concepts for digital and brand storytelling.
2010
Forever 21
Mined for key trends within graphics, embellishments and silhouettes to implement into designs. Sketched and tech packed all styles by hand.
2008-2010
WIld Mango Clothing
Scanned children's retail market for relevant design trends and created all tech packs for production development. Spec'ed all proto and TOP samples.
2004-2007
Levi Strauss & Co.
Managed men's floor visual merchandising at 25,000 sq ft flagship store. Managed all mannequin styling, window displays and re-fixturing.